Luxe Hair Studio
Complete rebrand and website overhaul resulting in 220% increase in online bookings.
Overview
Luxe Hair Studio is a premium hair salon in Austin known for balayage, color corrections, and bridal styling. Despite their reputation, their website didn't reflect their quality.
The Challenge
The old website was template-based, slow, and had no online booking. Potential clients were calling other salons that offered easier booking experiences.
Our Approach
We created a visually stunning website that showcases their work through a beautiful portfolio. Integrated online booking reduced friction and let clients book 24/7.
The Results
Online bookings increased 220%. New client acquisition jumped to 85+ per month. They achieved #1 ranking for key search terms in Austin.
Key Takeaways
- 1Portfolio-first design showcases artistry and builds trust
- 2Online booking integration dramatically increases conversions
- 3Mobile optimization is critical - 73% of bookings came from phones
- 4Local SEO dominance drives consistent new client flow
“Our new website finally matches the quality of work we do. Clients now book directly online and our chairs stay full.”
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